For the planning our of media product our initial idea was to cover a niche genre however growing, called trap music or sometimes known as hood music. Even though the name trap music has already been adapted in the US music industry, this version of trap music is UK based but also produced by and has links to gang culture in the UK. An example of the genre is a group called '67' a gang based in London and their rivals '150' who are based in the Brixton area, another example are a group called 'Section boyz' who are the most successful group so far coming out of this niche genre. Due to the genre being a niche one, its coverage isn't main stream yet and was harder to gain access to the material we needed if we were going to make this genre our main focus. Therefore after looking at the difficulties of the task, the decision came that the genre should be changed, and the genre that it was changed to was grime. This was a good decision as it was easier to find more artists and media materials needed to go ahead with the project, various idea's were put forward and that is when the research process began.However the group 'Section Boyz' have recently started to become well known in the grime scene so they currently fit into the grime genre. Google was a huge help giving us links to various artists we knew who were related to the genre and even more that we may not have associated with the genre,artists such as Skepta, JME, Stormzy and those who we had not heard from before like Novelist, DaVinChe and Scorcher to name a few. After searching up the artists of the genre we looked at their wikipedia page and found all the necessary information about the artists that we needed and thought was suitable to able to help summarize our plans, so in looking at these artists page, we found information about their career's, who they are associated with and awards they have been nominated for or won. After picking out a group of artists or bands we were going to focus on, we then went on and used YouTube. We used YouTube to analyse the artists music video's, looking at the mise-en-scene and cinematography in the music video's which would help us with adding onto more information to the knowledge we already had of the genre as a group. After gaining more information our planning process was now at the stage of what we need to expect of the genre for a music video and being able to incorporate that into our media product. This helped us to start off the idea's and type's of question's we would ask for our questionnaire. So after doing more research into our artists record labels and how they would advertise their albums or singles, this then gave more idea's on how we could present our ancillary texts for our media product. As a group there were a number of idea's that were out on the table, so the process was done to pick out the ones that meet the conventions of our genre. One of the conventions of our genre is that music video's are shot in various locations, but more often than not in well known public spaces. We did more research on local, fairly well known public spots for our project via Google, after narrowing down our search to spaces which were not far distance we set our locations between 2-4 spots. This idea looked good as often in music video's of our genre the setting is very familiar and fans engage with the location, the varied use of low-key and high-key lighting also was put into thought for our product. After deciding our location we turned our attention back to the artists web 2.0 links, finding ways they communicate or interact with fans and how they notify fans about a new release. Grime daily a website which focuses on our genre music was a massive help for the research and planning process for our media products, on this website we found pages for all our artists with links to their various social medias eg; Twitter, Facebook, Instagram, Soundcloud and their YouTube page. These artists pages also held information regarding the artists latest news and tour dates, any gossip or drama that has been surrounding the artists is on there. This website helped massively towards our media product, the additional analysis of music video's from our artists helped more with the lyrical side for our media product for us to be able make it similar to our genre and also the product itself how the video would be shot. After gaining all the material we believed to be necessary for our product we set up dates for the filming to go ahead and everything to take place, time of day, costume etc. Due to weather and local restructuring of a few of our locations we decided to use just one location, the plan still worked successfully as a result of the unfortunate situation. Along our research process various sites such as Facebook, Grime daily, S.B Tv, Twitter, Soundcloud and YouTube all contributed towards our planning procedure, the use of the web helped with audience stuff and artists information and various things which was key to the whole sequence.
Construction-
For the process of it all being fulfilled, we used a standard tripod and Nikon camera. We used scenery to our advantage as it was a big space and captured it using the camera, using different types of shots and different angles. After filming on the scheduled days with adjustments, using our equipment we got all the shots we wanted for the video and using the software Imovie and Adobe after effects to edit and add effects to our video. Using the two programs we were able to edit and the effects which we thought were similar to those which we would see of music videos of our genre, various effects have been added and variety of shots to fit the conventions of what you would typically see in our genre. Through using these programs, we were able to make the changes we wanted with shots, like changing the lighting effect of a shot in the video, or layering another shot on top of each other, creating various effects for our media product. For the creation and editing of the track, we used two programs, garage band and cubase. We recorded the track on both software's and edited through both as just to see if either program had different effects to change the track, sometimes in our genre the artists voice has an added effect to it, whether that being a pitch change, an echo or complete change of voice, so we tried to make that possible with the option of editing the tracks on two programs. Then for the creation of our ancillary texts we had a photo shoot where we took shots for the poster and album cover, using photoshop we edited the album cover and posters adding effects and different text styles onto our ancillary texts.
After it was all completed we uploaded our work to YouTube making it available for our target audience to watch, placing the link on Blogger the site we used to create our individual blogs or tumblr or wordpress which were also available to use to create a blog.
Using Blogger was useful as having used it before you know what to do, however keeping track of everything which took place and the way everything panned out it was very helpful in posting things.
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